Pravana's Color-Changing Hair Dye Is the Most Mesmerizing Thing on the Internet Right Now

It took your social media feeds by storm with the launch of its "Blonde Wand" last year, but Pravana’s newest hair-color launch is about to blow “unicorn hair” and “pink-champagne” dye jobs out of the water. Dropping tomorrow, we can pretty much guarantee the brand’s Vivids Mood heat-activated hair colors are unlike anything you’ve ever seen before. When the color touches heat, whether it be a blowdryer, styling tool or your own breath, the hues change color as if by ...

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