Before you go and cash in all your Beauty Insider Rewards on a new fall makeup routine, make sure you stop at the drugstore first. Because not only are are the aisles of CVS, Walgreens, Target, Walmart, and more recently restocked with fresh seasonal shadows, blushes, and lipsticks, but they're also changing every day thanks to E.L.F.'s 30 Days of New New. If you browse the new arrivals tab on the brand's site, you'll see fresh highlighting powders for every skin tone, shimmery lip toppers that are still trending for autumn, and a magnetic mask that even Bill Nye would be impressed by.
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