Heavy contour, dramatic brows, highlighter you can see from space — these on-trend makeup looks may seem like they originated with Kim K. or YouTube's OG beauty vloggers, but that couldn't be further from the truth. A light dusting of reality for us all: There was a subset that made glam makeup a part of the zeitgeist decades before KUWTK, and YouTube has nothing on their tried-and-true tips and tricks. Look to drag queens, in all their chiseled, strobed, glammed-up glory, if you want the more accurate origin story of so-called "Instagram makeup" today — and rest assured 2017's reigning queens are still coming up with the most inventive techniques around.
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