Colored Mascara Is Instagram's Latest Beauty Craze — & It's So Easy To Pull Off

Colored mascara has fallen in and out of vogue over the past decades. Colored mascara has made yet another resurgence this year, but instead of using it to supplement a bold eye look, makeup enthusiasts all over Instagram have chosen to use it in more pigmented, purposeful ways. "Colored mascara is its own statement," says makeup artist Tami Shirey.

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