Clinique Is the Brand People Love But Never Talk About

When I finally convinced my parents that I was old enough to wear makeup outside of dance recitals’ garish red lipstick and deep blush, Clinique was what they bought me. As a low-key brand not known for a bubbly social team swatching until their phone battery dies, Clinique has largely not embraced the age of Instagram makeup. Despite the lack of big-name collaborations and its nonplussed social approach, the nearly 50-year-old brand remains an important part of the Estée Lauder Companies’ push to reach those critical younger dollars.

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