This Face Mask Tricks Men By Hiding in Their Shaving Cream

If Wes Anderson hasn’t done an entire movie at the Mohonk Mountain House spa, it’s probably because he can’t get a reservation. The halls are lined with portraits of old men with fanciful mustaches, and while an employee wraps my face in hot towels I wonder how many of those fellas got a facial treatment here. Men have been shaving for millennia without consulting an “aesthetician,” but things have changed — men’s grooming is now a $16 billion industry and growing.

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