The Internet's 6 Best-Kept Beauty Secrets

There are countless reasons to love beauty superstores: the testers, the samples, the reward programs, and the immediate access to dozens of your favorite brands, just to name a few. It's easy to fall back on your local Sephora or Ulta as your one-stop-shop for all things beauty, but it turns out, brands have been quietly giving us a reason to lust for more. Think: new lipstick shades, gorg highlighters, and vibrant multiples we've never laid eyes on...until now.

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