The Inventor Of "On Fleek" Is Trying To Start A Cosmetics Line

In Whit Stillman's criminally underrated 2011 campus comedy Damsels in Distress, Greta Gerwig's character is obsessed with starting a dance craze. Memes have become the modern dance craze. Perhaps nobody has brought more joy into the world in recent years than Peaches Monroee, the inventor of "on fleek." She, in a six-second video, created a slang term that brought millions of people together in a moment of temporary, precious understanding.

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