GNC Ad Booted From Super Bowl Lineup Because of Banned Substances

Usually, when a Super Bowl ad gets banned, it’s because it was just too raunchy or controversial. For rookie GNC, which was hoping to break into the big leagues with its first commercial at the big game, it was neither. The National Football League banned the sports nutrition and supplement company’s 30-second spot because around 3 percent of GNC’s products contain two substances that are verboten in the NFL (they have more than 160 total).

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