Sheet masks are the K-beauty trend that is here to stay

The Asia-Pacific region, which claimed 37.9% of the market in 2015, will remain the biggest consumer of sheet masks over the coming years, although it is predicted that Latin America, the Middle East and Africa will also prove to be lucrative markets. Innovation is expected to be the main factor in this predicted growth, with manufacturers working hard on research and development in order to come up with increasingly sophisticated solutions to skincare.

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